Bulgarian Outsourcing Association vision is to make the outsourcing a leading industry in Bulgaria and ensure it is driving growth, respected, trusted, innovative and socially responsible. The Bulgarian Outsourcing Association (BAO) is an independent industry organisation whose objective is to consolidate and represent the interests of the companies offering outsourcing services, to communicate the benefits of outsourcing to a wider public, to boost the competitiveness of the businesses in the sector and create favourable environment to attract foreign investments in the sector. The association groups companies from all spheres of the outsourcing industry – companies offering services related to BPO, ITO, KPO, LPO, HRO and others.